Shyam Sihare
In just a few years, the e-commerce
market has expanded rapidly. E-commerce has dominated the majority of market
segments. To be successful, e-commerce must promote products and reach every
potential consumer. Digital marketing is inexpensive and adaptable enough to
reach every corner of the globe. Every market is shifting from traditional to
digital in order to accommodate digital payment, shipping, and more
cost-effective product rates. In the coming days, digital marketing and
e-commerce will completely change in response to the needs and experiences of
potential customers. E-commerce promotes products and attracts buyers by
utilizing virtual reality, 3D, and video. As a result, recent trends in B2B,
C2C, C2B, and B2C must be examined. This article examines current digital
marketing strategies and planning. Following that, we talked about future
digital marketing strategies, growth rates, and the roles of AI, machine
learning, the Internet, mobile phones, and other electronic tools. Later,
examines the effects of digital marketing on marketers, industrialists, and
global markets. Finally, we conclude from data gathered from various stakeholders
that digital marketing strategies will significantly alter the
product-consumer-marketer perspective in the near future. As a result, we
analyzed both traditional marketing and digital marketing potential customer
thinking strategies using graphical representation.
Digital Marketing, Artificial Intelligence, Customer,
Social Media, Traditional Marketing, e-commerce.
VOL.14, ISSUE No.1, March 2022