Towards Excellence

(ISSN No. 0974-035X)
(An indexed refereed & peer-reviewed journal of higher education)
UGC-MALAVIYA MISSION TEACHER TRAINING CENTRE GUJARAT UNIVERSITY

AN EMPIRICAL EVIDENCE TO MEASURE CUSTOMER PREFERENCE TOWARDS MEDICATED LOLLIPOP IN GUJARAT STATE – A PROPOSED MODEL FOR NEW PRODUCT DEVELOPMENT

Authors:

Suraj Shah, Maurvi Vasavada, Priyal Shah

Abstract:

The oral medicinal course is the suitable way of administering a drug. But, the trouble of swallowing the pills is indicated in pediatric, geriatric and bedridden affected person because they are consumed with lesser portions of water, no longer capable of tolerate the flavor of many capsules at the same time as formulated as liquid dosage forms, ensuing in bad affected man or woman compliance. The medicated lollipops are flavored medicated dosage forms meant to be sucked and keep inside the mouth or pharynx. Benefits of the medicated lollipops as dosage bureaucracy encompass increase in bioavailability, bargain in gastric contamination, bypass of first skip metabolism and boom in onset of action. Medicated lollipops are prepared heating and congealing technique. A medicated lollipop has drawn interest to the researchers as capability drug delivery system and it can be a enterprise fulfillment in close to future. The study aims to measure Customer Preference towards Medicated Lollipop in Gujarat State.

Keywords:

Customer Preference, Medicated lollipops, New Product Development. Gujarat State.

Vol & Issue:

VOL.14, ISSUE No.1, March 2022