Towards Excellence

(ISSN No. 0974-035X)
(An indexed refereed & peer-reviewed journal of higher education)
UGC-MALAVIYA MISSION TEACHER TRAINING CENTRE GUJARAT UNIVERSITY

AN ANALYTICAL STUDY ON EFFICIENCY OF E-BANKING SERVICES IN RESPECT OF CUSTOMER’S SATISFACTION

Authors:

Jaimin Trivedi, Mehul Mistry

Abstract:

The changing world of digital era emphasizing on the e-governance in the banking sector services. Moreover, the other factors like pandemic situation, demonetizations etc. are considered to be triggers to the digitization which demands e-banking services. Therefore, it is required to study about the e-banking services and its efficiency to facilitate customers in the pattern and practices to opt for the same. Adaptability and efficiency of the e-banking services is considered to be a healthy sign of developing economy. If consumers are satisfied and if they develop their skill of adaptability then the banking sector can be revolutionized with the drastic change. This study covers the efficiency of the selected e-banking services on the customer satisfaction. The whole study is based on primary data which have been obtained through questionnaire which have been circulated through Google form. Further statistical analysis has been applied to test the hypothesis based on the selected variables, which have been considered to measures the efficiency of the e-banking services. The selected variables are accuracy & reliability, consumer redressal, user-friendly, safety and security. The outcome is that, the selected group of respondents is satisfied with the selected e-banking services under the present study. Further, it can be concluded that the selected parameters are significantly affecting the customer satisfaction in the e-banking services. 

Keywords:

E-Banking Services, Customer satisfaction, Efficiency

Vol & Issue:

VOL.14, ISSUE No.1, March 2022