T Rajasekar, G. S. Sangeerani
The study is an attempt to examine the factor
influencing the investment behavior of equity investments in respect with
gender differences. Plenty of earlier studies have been conducted to understand
the trading behavior, investment decisions in different investment avenues,
investment behavior in respect to individual investors but studies are lacking
in stock brokers perspective. Hence the present study was undertaken to find
out the influential factors of investment behavior of male and female differences
in equity investments with the view of stock brokers. Based on the results of
factors analysis there are two factors found similar for both male and female,
i.e. attitude and good rumors, expectation and bad rumors. The other factors
both male and females were differing as far as the influential variables for
decision making are concerned. Hence the individual investors should consider
the above two factors such as attitude and good rumors, expectation and bad
rumors while making the investment irrespective of gender.
Trading
behavior, Investment decision, Stock brokers, Stock market investors, Factors
influencing.
VOL.14, ISSUE No.1, March 2022