Towards Excellence

(ISSN No. 0974-035X)
(An indexed refereed & peer-reviewed journal of higher education)
UGC-MALAVIYA MISSION TEACHER TRAINING CENTRE GUJARAT UNIVERSITY

OPINION OF STOCK BROKERS REGARDING TRADING BEHAVIOR AND INVESTMENT PATTERN OF STOCK MARKET INVESTORS

Authors:

T Rajasekar, G. S. Sangeerani

Abstract:

The study is an attempt to examine the factor influencing the investment behavior of equity investments in respect with gender differences. Plenty of earlier studies have been conducted to understand the trading behavior, investment decisions in different investment avenues, investment behavior in respect to individual investors but studies are lacking in stock brokers perspective. Hence the present study was undertaken to find out the influential factors of investment behavior of male and female differences in equity investments with the view of stock brokers. Based on the results of factors analysis there are two factors found similar for both male and female, i.e. attitude and good rumors, expectation and bad rumors. The other factors both male and females were differing as far as the influential variables for decision making are concerned. Hence the individual investors should consider the above two factors such as attitude and good rumors, expectation and bad rumors while making the investment irrespective of gender. 

Keywords:

Trading behavior, Investment decision, Stock brokers, Stock market investors, Factors influencing.

Vol & Issue:

VOL.14, ISSUE No.1, March 2022