Authors:

Sagar R. Burse, Jahanvi K. Chauhan

Abstract:

Social media has brought a revolution in the area of marketing as it has introduced novel ways of doing marketing for the product. Earlier people were having different approaches to gathering information about the products but now they can use social media platforms as a source of product-related information. Instagram is one of the most used social media platforms. And people most specifically youngsters use Instagram on large scale for various purposes. This study focuses on the various aspects of Instagram concerning a source of product information and how the youngsters perceive the usefulness of Instagram for product information. This study throws some light on the usage habit of youngster for the purpose of product information. This study will be helpful for understanding the perceptions of youngsters on various features of Instagram useful for product information.

Keywords:

Social media, Instagram, youngsters, product information

Vol & Issue:

VOL.14, ISSUE No.Special Issue 1, january 2022