Authors:

Nili Shah, Sneha Shukla

Abstract:

“No Competition No progress” is a well-known quote which is true for almost all kind of businesses. Starting from grocery to hotel industry to entertainment industry, a service provider has to gain competitive advantage to stand firm in competition. Similarly Indian OTT segment has been talk of the town especially post the Covid pandemic where theaters are closed and people have to stay back at home. Netflix, amazon Prime Video and Disney+Hotstar are giants that has covered majority of OTT audience. Hence, this paper focuses on competitive analysis of these players from customer’s perspective as well as from the perspective of OTT providers. It also talks about Porter’s 5 Forces model with regards to OTT platform with special emphasis to three selected players-Netflix, Amazon Prime Video and Disney+Hotstar.

Keywords:

OTT, Netflix, Amazon Prime Video, Disney+Hotstar, Competitive

Vol & Issue:

VOL.14, ISSUE No.Special Issue 1, january 2022