Towards Excellence

(ISSN No. 0974-035X)
(An indexed refereed & peer-reviewed journal of higher education)
UGC-MALAVIYA MISSION TEACHER TRAINING CENTRE GUJARAT UNIVERSITY

A STUDY OF ORGANIZATIONAL CULTURE PRACTICED BY DIFFERENT COMPANIES

Authors:

Akanxa Galande, Miral Solanki , Priyanshi Sheth, Yesha Thakkar

Abstract:

This research paper studies the organizational culture of different companies and identifies the factors affecting organizational culture. The convenience sampling technique is used for the selection of companies and covered a total of 24 companies' cultures for the study in research . The study covers a total of 9 factors like values, belief, ethics, rewards, flexibility, facilities, termination, working environment and artifact’s that are affecting organizational culture. The study is done on the culture of different companies with the help of secondary data like books, articles, and company websites. Results show that organizations adopt diversified workforce culture to achieve goals and objectives and improve cultural creativity. Google Company provides a whole flexible culture to their employees compared to Samsung, PepsiCo, Microsoft, Dell; these companies don't provide this type of Flexibility. Zoom Company provides a happy culture that maintains health and reduces stress among employees, while Apple Company’s culture continuously focuses on success and innovative ideas. Bharti Airtel provides a friendly and open environment while Tata and Reliance emphasize ethics and trust. Meesho Company’s culture is free to flow ideas and gives freedom to their employees to think beyond the pen and paper. On the other hand, Flipkart and Amazon culture focus on assumptions and plans. Starbucks is committed to strengthening neighborhoods, while Nestle's culture is dedicated to people's health. Ford company provides freedom for moving and seeks to create a culture while Godrej provides continuous learning culture to their employees. Sony Company gives more importance to their customers while Dabur provides freedom, rewards the employees, assign challenging task and improve its performance. It is observed that companies have different organizational cultures, and comparison is not thoroughly possible as each company's culture is unique in values, beliefs, ethics, and philosophy.

Keywords:

Organizational culture, Value, Belief, Ethics, environment

Vol & Issue:

VOL.14, ISSUE No.Special Issue 1, january 2022