Authors:

Neha Purswani

Abstract:

Covid-19 Pandemic changed the way businesses worked. Work from home; flex jobs, on-demand jobs, online education etc. became the ‘new normal’. As a result, Indian Economy saw an unprecedented surge in ‘Gig’ workers. Women who had left the workforce due to social stigmas, childcare responsibilities, and disturbed work life balance saw this as an opportunity to rejoin their careers.

The idea and objective behind writing this Research paper is to study the trends of Gig Economy by intensively studying the key drivers of it in Indian context. Studying of Present trends certainly help us predict the future trends but to ensure this it was mandatory to see if the adults employed in Gig jobs are happier and more satisfied with their jobs as compared to those working in a traditional 8-hour job, hence primary data was collected to compare the job satisfaction of men and women employed in both sectors by judgmentally choosing more women respondents.

Both Primary and Secondary data are collected to support the presented arguments in the paper.

Method opted for Primary data collection was Questionnaire (sent virtually due to lockdown restrictions) followed by interview in some cases based on convenience sampling.

For secondary data, literature review comprised of studying the origin of Gig economy, articles in Dailies, journals, Comparing Gig economy of US, India and. China, Drivers of Gig economy in US, etc.

This paper can be used as a preliminary study for Researchers and Scholars interested in studying the key drivers of Gig economy in India and in comparing the job satisfaction of adults employed in traditional vs. Gig jobs. However, this study should not serve as conclusive evidence due to limitations of individual capacity in paradigm of Research.

Keywords:

Gig Economy, Job satisfaction, Factors, US, India, Women workers, new normal, Urban India, Digitalization.

Vol & Issue:

VOL.14, ISSUE No.Special Issue 1, january 2022