Authors:

Hiral Parikh, Devanshi Kadia, Priti Chauhan, Himanshi Ganatra

Abstract:

This study is conducted during the time of COVID-19. This paper investigates the impact of COVID-19 on the Indian stock market includes BSE (Bombay stock exchange) and NSE (National stock exchange). We have witnessed the major fluctuations on NIFTY and SENSEX in the stock market during the period of March 2020 to July 2021. The curiosity is to study the behaviour of people of Ahmedabad in the state of Gujarat, that how did they invest in the stock market during the period of COVID-19. From various demographic factors like Age, gender, Income and occupation, the research focuses on income factor as independent variable and studies the behavioural aspect of investment decisions in stock market during COVID-19 of the people of Ahmedabad. During COVID-19, many businesses are affected and eventually closed down, people could not manage to have stable income and many people lost their jobs or have salary cuts. The present study uses chi-square test of independence. It is observed that income has a direct association with the frequency of investment, purpose of investment, risk taking ability, expecting higher returns and investing in stock market with proper knowledge. It is not influenced by past savings. 

Keywords:

Behavioural Finance, COVID-19, SENSEX, NIFTY.

Vol & Issue:

VOL.14, ISSUE No.Special Issue 1, january 2022