Authors:

Payal Limbachiya, J K Patel

Abstract:

CORONA VIRUS Waves disrupted the normal life of the people. Most affected factors of this pandemic are Tourism, Hotels and other Hospitality domains and Organized Retail shops (Shopping Malls).

This paper is an attempt made to understand the consumer’s opinion, their buying behaviour, perception and shopping attitude towards shopping malls with special reference to Gujarat State. It was a Descriptive Research conducted in Selected Cities of Gujarat with the help of Survey.  Structured Questionnaire was used to collect the primary data of the research work and after that it was analyzed with the help of SPSS Software by applying various Hypothesis testing tools. The study concludes that the shoppers wants to buy things by stepping out of their homes but the restrictions like COVID-19 Protocols, Pandemic, Hygiene, Cleanliness, Contactless Payment Facilities, Proper  Navigation at Entrance etc. are bounding them. The result of the Study also shows that the Age of the Respondents also affects the willingness to buy things from the Shopping malls. 

Keywords:

·         Consumer Behaviour

·         Consumer Attitude & Perception

·         Shopping Malls

·         Gujarat State

·         COVID-19

·         Pandemic

·         Lockdown

·         New Normal

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Vol & Issue:

VOL.14, ISSUE No.Special Issue 1, january 2022