Authors:

Nishi Kumari, Akanxa Galande

Abstract:

The purpose of this Study is to analyze the traditional and current approaches in the hotel Industry to get insights on how the hotels industry perceives digital transformation as an overall business objective concerning the OTA’S.  In today's scenario, you no longer have to stand in long reservation queues or take tension about your hotel accommodation once you connect yourself to the top-selling travel websites. OTA'S assist travelers in making more intelligent and affordable travel decisions by leveraging ticket booking, Cab booking, managing itineraries, and hotel reservations. Providing great offers, competitive airfares, exclusive discounts, and a seamless online booking experience to its customers through a Website or mobile app with complete ease and no hassles and using the internet's extensive reach to global so that consumers can plan their travelling. OTA'S provides B2B and B2C services by interconnecting potential guests to service providers in locations and at volumes. OTAs also provide market insights and tools for targeting travelers, securing and processing bookings, communicating with guests and managing reviews, etc. This research paper gives you an insight about the Role of the most popular OTA’S like Makemy Trip,Cleartrip,Yatra.com, Ixigo, and Booking.com, and their relationship and compare their Model, popularity, income sources, and loopholes related to Hotels. This Research is based on secondary data analysis includes qualitative data collected from various sources like books, research articles, newspapers, magazines, and websites. Findings of the study are Make my Trip leads the market for Hotels Bookings but Hoteliers are unhappy because of the too many charges and high commission. Implementing the GST(Rates vary from 12% -28 %)) has turned out to be a disadvantage for hotel owners since the final cost that customers bear has decreased, thus reducing their profit margins.

Keywords:

OTA’S, Hospitality, Meta Search Engine, Booking Engine, Business to Business, Business to Customer, Average Room Rate, Revenue Per Day.

Vol & Issue:

VOL.14, ISSUE No.Special Issue 1, january 2022