Authors:

Nidhi Argade, Kalpesh Purohit

Abstract:

Global pandemic situation like COVID-19 or any other of such type may always create disequilibrium and fetch adversity with many negative consequences disturbing human life in general. The challenging time duration of prevailing evil of COVID-19 has surfaced certain significant dimensions among different strata of generations with regard to perception, priority and conduct of ensuring financial security in almost all demographic and psychographic segments of the society.   

Savings and investments have always remained as a priority concern among all generations to ensure protection and bright future for oneself and in the legacy. It is always a rational decision-making process, gets influenced by individual priorities, access and availability of information, objectives to be served and aptitude towards risk. Investment behavior of an individual investor is governed through activities in relation to the Searching, Evaluating, Acquiring, Reviewing the investment products and if necessary, disposing such investment products. In particular, investment behaviour of individuals unfold not only approach but priorities and factors that have been taken for their influence while allocating the surplus financial resources to various instruments available at their disposal. In the present-day context with regard to various social and commercial fronts, Millennial Generation has been enjoying extra significance for academicians, researchers and policy makers, as the strata of the population has been passing through its maturity stage of a life cycle. This stage is characterized by some commonality such as earning capacity, decision making, shaping lifestyle and many more. Any study on demographic, social and psychographic aspects of the referred strata, undoubtedly, probe in to a valuable insight in cultivating understanding on decision making and behavioral aspects. A benevolent concern is explored to unfold the sited dimensions, as they may be related among the selected respondents who may be found appropriate in context to the proposed ambit of the study. This paper is an attempt to explore a construct as a research instrument that can be used to analyzes the investment behaviour of Millennial Generation individuals, in Post COVID-19 Era, who have born after the 1984 but before the year 2000, serving and associated with academic institutions in the State of Gujarat.

Keywords:

Millennial Generation, Decision Making, Financial Decision Making, Investment Behaviour

Vol & Issue:

VOL.13, ISSUE No.4, December 2021