Authors:

J. M. Badiyani

Abstract:

This paper examines the impulsive buying behaviour for online purchase in Gujarat state of India. It also evaluates the difference of impulsive buying behaviour for online purchase for various socio demographic factors. A sample of 387 consumers was surveyed using a structured questionnaire having 20 factors. Using statistics like descriptive analysis, t - test, ANOVA test, the impusive buying behaviour and the differences among various socio demographic factors were tested. The impulsive buying for online purchase has impact of various socio demographic factors like gender, age, education, income, occupation, lifestyle, geotraphy, family status, marriage status and tobacco habits. Few demographic factors like religion and category didn't have any impact on impulsive buying for online purchase. The results may be useful for marketers in planning and preparing strategies and for further research.

Keywords:

impulsive buying; online buying; socio demographic facotrs; consumer behaviour; Gujarat.

Vol & Issue:

VOL.13, ISSUE No.4, December 2021