Dimpal Bharali, Sunildro Akoijam
COVID-19 pandemic has
affected all the industries of India in general and the Indian textiles &
handloom and handicraft industry in particular to a great extent. In the same
measure, the silk industry is no exception and the pandemic intensely affected
the demand and supply of Assam silk products too. All the industries have
devised different strategies to counter the effect and revive the
industries. Similarly, the Assam silk
industry has also adopted some revival strategies during this pandemic. In this
backdrop, this study is an attempt to explore the strategies adopted by Assam
silk shopkeepers to revive the silk industry. It further analyses various
government assistances to sustain the silk industry. Primary data were
collected from 60 number of Assam silk shopkeepers of Sualkuchi area by in
depth interview through unstructured schedule. The findings indicate that the
Assam silk shopkeepers failed to devise effective strategies but rather relied
more on Government assistance in large scale for revival during the pandemic.
Assam Silk, Revival,
Strategies, COVID-19, Pandemic.
VOL.13, ISSUE No.4, December 2021