Towards Excellence

(ISSN No. 0974-035X)
(An indexed refereed & peer-reviewed journal of higher education)
UGC-MALAVIYA MISSION TEACHER TRAINING CENTRE GUJARAT UNIVERSITY

A STUDY ON SOCIAL MEDIA ADDICTION AMONG YOUTH OF GUJARAT USING FACTOR ANALYSIS

Authors:

Shivam Tripathi, Jayesh Somaiya

Abstract:

This research is on the addiction of social media among the youth of Gujarat. A questionnaire was made on google forms for collecting data. Convenience and snowball sampling technique was used as the data was collected by just sending google forms to the valid population. The valid population includes people having age between 15 and 25 and must be from Gujarat state as the research is limited to the youth of Gujarat state only. A sample of 253 people of Gujarat was taken. 4 responses were not taken in the analysis as they are not using social media. Factor analysis was run to the data of 248 responses on SPSS. Fourteen statements were classified into four factors according to factor loadings.

Keywords:

Factor analysis, Social media, Youth, Gujarat

Vol & Issue:

VOL.13, ISSUE No.3, September 2021