Shivam Tripathi, Jayesh Somaiya
This
research is on the addiction of social media among the youth of Gujarat. A questionnaire
was made on google forms for collecting data. Convenience and snowball sampling
technique was used as the data was collected by just sending google forms to
the valid population. The valid population includes people having age between
15 and 25 and must be from Gujarat state as the research is limited to the
youth of Gujarat state only. A sample of 253 people of Gujarat was taken. 4
responses were not taken in the analysis as they are not using social media.
Factor analysis was run to the data of 248 responses on SPSS. Fourteen
statements were classified into four factors according to factor loadings.
Factor analysis, Social media, Youth, Gujarat
VOL.13, ISSUE No.3, September 2021