Towards Excellence

(ISSN No. 0974-035X)
(An indexed refereed & peer-reviewed journal of higher education)
UGC-MALAVIYA MISSION TEACHER TRAINING CENTRE GUJARAT UNIVERSITY

A STUDY ON CHALLENGES FACED BY THE KHADI MARKETERS IN SELLING KHADI APPARELS

Authors:

Jigna Trivedi, Priyanka Raghani

Abstract:

In India, "Khaddar"/Khadi is the original fabric, which is a hand-spun and hand-woven material that helps sustain the rural economy through the employment of rural artisans and women. Even though Khadi is our heritage and culture, the majority of people do not wear it. In the present study, the challenges faced by the marketers of Khadi apparel-KhadiBhandhars in selling the khadi garments are examined. Thus, in this article, the purpose is to find out the reasons for the non-acceptance of Khadi, to identify the problems faced in selling Khadi garments, to promote Khadi as a fashion fabric. Various initiatives have been proposed to make Khadi a long-lived sustainable fabric of Indian heritage and culture, such as young celebrity endorsements, online sales, promoting exports, and research for quality improvement. 

Keywords:

Apparels, Khadi, Khadi Bhandars, Marketers, Sustainable

Vol & Issue:

VOL.13, ISSUE No.3, September 2021