Towards Excellence

(ISSN No. 0974-035X)
(An indexed refereed & peer-reviewed journal of higher education)
UGC-MALAVIYA MISSION TEACHER TRAINING CENTRE GUJARAT UNIVERSITY

THE EFFECT OF MOTIVATION ON THE INDIVIDUAL PRODUCTIVITY LEVEL OF THE TEACHING STAFF IN PRIVATE HIGHER EDUCATION INSTITUTIONS OF WEST BENGAL, INDIA: A STUDY

Authors:

Puja Tiwari, Satakshi Chatterjee

Abstract:

Background:Motivation basically pushes the employees to perform better in their jobs. It enhances the performance by creating an urge to do well by aligning their personal goals with the organisational goals.

Purpose: This paper tries to analyse the effect of motivation on the individual productivity level of the employees. The main objective of this paper is to identify the motivational factors having impact on the employees’ performance.

Research Methodology:Since, research was in its preliminary stage so exploratory research design has been used in this study. Secondary data have been collected for this study and sources like journals, books, articles were referred.

Findings:In this study, few variables have been found out pertaining to employee’s motivation in the Private Higher Education Institutions of West Bengal. It was also seen that these motivational factors were found to be impacting the individual productivity level of the employees. In this study, in order to maintain uniformity, only the motivational factors affecting the productivity of the teaching staff were taken into consideration as the motivational factors for the teaching staff as well as the non-teaching staff is largely different.

Managerial Implications:Motivation is an essential component which is required amongst all the levels of employees in the organisation.By motivating employees, the management would be able to keep up the performance standards of their employeesand will also help in enhancing the overall productivity of the employees as well as the organisation.

Keywords:

Motivation, Employee Productivity, Monetary Rewards, Working Environment

Vol & Issue:

VOL.13, ISSUE No.3, September 2021