Towards Excellence

(ISSN No. 0974-035X)
(An indexed refereed & peer-reviewed journal of higher education)
UGC-MALAVIYA MISSION TEACHER TRAINING CENTRE GUJARAT UNIVERSITY

A STUDY ON REGISTER USED IN BUSINESS PLATFORMS IN SOCIAL MEDIA

Authors:

Chamundeshwari C., Sajid Iqbal

Abstract:

The language used for daily conversation is different from the language used in online conversation for a business. For business, usually different set of language is used. Language has a function in media. Certain communities use a language varietyas Register that has a specific meaning. It is used in certain purposes for occupation.Most of the formal language used in online business is in English language. Communication situation enhances to improve similar intonation and vocabulary used in a situation called as register.This research aims in finding different register used in online business platforms. Different formal words and phrases are collected from social media platforms of online business. The different formal words used in online shopping platforms are collected from comment section, reviews, seller reviews, and questions and answer area of e-commerce websites and their social media platforms, by identifying repeated words and phrases. 

Keywords:

Sociolinguistics, Register, Social media, Online business.  

Vol & Issue:

VOL.13, ISSUE No.3, September 2021