Manojkumar Rathod
Healthcare has become India’s one of the largest sectors in the last
decade. The Indian healthcare sector is growing at a sharp pace. The toothpaste market of India is about Rs.
750 Crore in the financial year 2020-21. Toothpaste is a regular purchasing
item on the grocery shopping list. There are so many brands of toothpaste
available in India. The research paper analyzes the buying behavior of
toothpaste consumers in Navsari city. Primary data collection has been used in
the study and the major finding of the study reveals that Colgate is one of the
most trusted and popular brands in India.
Toothpaste, Oral care, dental, brand name, quality, price.
VOL.13, ISSUE No.3, September 2021