Towards Excellence

(ISSN No. 0974-035X)
(An indexed refereed & peer-reviewed journal of higher education)
UGC-MALAVIYA MISSION TEACHER TRAINING CENTRE GUJARAT UNIVERSITY

CONCEPT OF MEDIA LITERACY AND LIBRARY CAMPAIGNS

Authors:

Priyanki R Vyas, Kinjal G Parmar

Abstract:

Literacy become common word’s among people, usually it defined the ability to read and write. Development of the information technology literacy develop in the form of various categories, i.e. Information literacy, media literacy, digital literacy etc. Media literacy is the ability to identify different types of media and understand the message they’re sending. The library is place of sharing resources, ideas, information and knowledge with different media, because of the library also need require awareness of media literacy among users. Library have many kinds of media like social media, printed media, electronic media and digital media which help in creating media literacy among users. The digital era makes easy to create any kind of media. With the media literacy innovative ideas and activities should be introduce in form of library campaigns.

Keywords:

Information Literacy, Media Literacy, Library Campaigns, Digital Literacy

Vol & Issue:

VOL.12, ISSUE No.2, March 2020