Authors:

Ningappa T, Siddappa .

Abstract:

In recent years, there has been a significant surge in the demand for environmentally friendly products, as customers are becoming increasingly conscious of their impact on the environment. These eco-friendly products not only contribute to a healthier lifestyle but also highlight the significance of sustainability. Undoubtedly, the relevance of eco-friendly products will continue to rise, occupying a central position in the market in the years to come. Consequently, consumer perception towards eco-friendly products is expected to shift, although at a slow pace. The purpose of this study is to examine consumers’ perception towards eco-friendly products. To gain insights into consumers’ perception, the Shivamogga City of Karnataka state has been chosen as the research location. The study results revealed that consumers’ perceived eco-friendly products are good to the environment and society, these products save natural resources, high price, and not well promoted by the marketers. In addition, the study also found and revealed that there is similar perception towards eco-friendly products across socio-demographic characteristics.

Keywords:

Eco-friendly Products, Perception, Socio-demographic characters.

Vol & Issue:

VOL.16, ISSUE No.1, March 2024