Authors:

Ablin Joanes Carneiro Alphonso

Abstract:

The combination of social entrepreneurship and social media is the new norm of the 21st century, and is gaining the readers' attention. As Greg Dees points out, social entrepreneurs are a "special breed" of leaders who are changing the face of society. Research that uses new technologies to understand problems in specific situations, especially in developing countries, is widespread. A conscious attempt should be made to identify “social entrepreneurs” via social media.

Considering the term social entrepreneurship in Schumpeterian terminology, social entrepreneurs are important drivers of change because they possess the skills, courage, and fortitude that underlie innovation processes and creative ideas. Student entrepreneurship is an indicator of student engagement and creative exploration enabling students to learn more than just their chosen field of study. Combining the digital field with student entrepreneurship fosters an interdisciplinary work and development environment.

Many studies have examined the role of social entrepreneurship using qualitative and quantitative methods. A classic case study of social entrepreneurship is the profile of Muhammad Yunus, the father of microcredit and founder of Grameen Bank. Social entrepreneurship and participatory audiences combine to bring transformative benefits to society. As a value-added platform, this paper addresses the role of student communities, citizens, and businesses as facilitators of the digital space, raising awareness and empowering audiences to participate in the effort to change and make a difference.

This paper primarily focuses on a questionnaire distributed to a target group of students aged 17 to 25 years, highlighting the critical role of student entrepreneurship as a vehicle for change. This is followed by a case study analysis of the relationship between corporate social responsibility and social entrepreneurship.

The main rationale of the paper is to promote a platform for fostering student entrepreneurs through the digital arena. The outcome of this paper is to explore student entrepreneurship, social entrepreneurship, and how digital media can be used as agents of social change.

Keywords:

digital media, social entrepreneurship, student entrepreneurship, agents, social change

Vol & Issue:

VOL.16, ISSUE No.1, March 2024