Authors:

Silogi ., Shiba C Panda

Abstract:

Beginning in March 2020, the pandemic Covid-19 has not spared any sector, any region. Impinging on economies, eating, behaving, learning and thinking patterns, rather our entire lifestyle, the abiding nature of pandemic Covid-19, its newer delta, omicron or any other variant warrants learning to live with it, and still moving ahead. The lingering pandemic has adversely impacted all spheres of life across the globe. As a result of lockdowns, greater impact has been made on economic activities, posing new set of challenges as also opportunities to the marketer.

 

Purpose: This paper will study consumer behaviour during & after the Covid-19 crisis. It would investigate the transformed consumer behaviour with volatile factors such as inconsistent consumption levels and evolution of emerging market segments.

 

Methodology: The findings of this paper are based on analysis & interpretation of data collected i.e. descriptive studies. Primary data is collected through Google forms & interviews, discussion with the respondents. Secondary data such as previous research reports, published research papers, journals, newspaper articles etc. will be analysed in conjunction.

 

Findings: The outcome of the study will help industry players to better understand the new customer behaviour; marketers to develop suitable marketing strategies and revamp offerings.

 

Research Implications: The study can provide new insights for industry players, planners and academicians.

Keywords:

Consumer Behaviour, Online Shopping, E-Commerce

Vol & Issue:

VOL.14, ISSUE No.3, September 2022