Authors:

Ashish Mathur

Abstract:

Each significant event drives human nature in various ways, with some of the behavioural elements being irreversible. The COVID-19 pandemic is not a common outbreak, and different steps have been taken to monitor the spread of the virus, like absolute and selective lockdown. As all components of the market are strongly interrelated with programs of community health and lockdown, this culminated in the nation's economic turmoil hints at shifting market dynamics. Consumers are the pillars of competition in the market, as well as growth and economic indicators in any market. Consumer purchasing and shopping habits have been impacted by the COVID-19 outbreak and the accompanying instructions regarding lockdown and social isolation. Consumers are learning innovative ways to improvise and grow. The current papers therefore tries to explore the conduct of the market switching during the virus pandemic and the impact of age and gender on consumer buying behaviour during and after lockdown. The paper also attempts to find the shift in consumer behaviour from offline to online buying. For this purpose, a sample of 350 respondents from various regions of Rajasthan using a convenience sampling method was selected, and data collection was done through online mediums. Due to social distancing norms, self-structured questionnaires were prepared in the form of Google Docs and distributed online. The data was analysed through SPSS and relationships between variables were tested using ANOVA Analysis. Analysis was done by comparing the behaviour of consumers before and after COVID. The results of analysis indicate that there is a dramatic shift in consumer buying behaviour due to the lockdown.

Keywords:

Consumer, Buying Behaviour, COVID-19, Market Switch

Vol & Issue:

VOL.14, ISSUE No.2, June 2022